Education is essential to allow local people in to become involved in conservation. Given the cultural and ecological significance and all-round charisma of species such as gorillas, education can be an extremely powerful tool with which to effect change over the long term.

Approaches to environmental education vary depending on the region and the target audience, but in all cases the use of values or methods with which the audience can identify is essential to bring about a positive change in attitudes to apes and their conservation.